B2B Media
CJ Gustafson

Business insights you can actually understand

I'm CJ. CFO, writer, podcaster. I make content about finance and strategy at startups. 75,000+ readers. 50,000+ listeners. Come along for the ride.

4 Media Properties
CFO Audience
PE & VC Backed C-Suite Focus

Our Properties

Newsletters & Podcasts
Newsletter

The number one newsletter for current and aspiring CFOs. More than 75,000 readers learn about SaaS metrics, capital allocation, and budgeting to improve their company's operating performance.

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Podcast

Interviews with the world's most successful CFOs, including the leaders of Intuit, CoreWeave, GoDaddy, Rocket Mortgage, Major League Baseball, and more. Each month more than 50,000 finance leaders tune in.

Newsletter

A weekly newsletter specifically for Private Equity backed CFOs responsible for driving operating results and shareholder value.

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Podcast

Deep dives into growth strategy, go-to-market execution, and the intersection of finance and revenue operations.

Our Philosophy

We are not in the scale game. We are in the influence game.

CFOs and finance leaders spend trillions a year on technology, services, and talent. They're not short on pitches; they're short on content worth their time. That's what we make.

CJ in the studio
01
Premium Content

While our tone may not always be serious, the research and insights we put into them are.

02
Long-Term Partnerships

We commit to our partners, and they commit to us. No one-off campaigns, no transactional relationships.

03
Network Effects Go Crazy

CFOs share with their teams. Junior folks share with their CFOs to look smart. Investors share with portfolio companies to "add value" (lol).

04
Practitioners at Heart

We know our audience because we are our audience. We have a track record of success as CFO and C-Suite practitioners.

Built for finance leaders at high-growth companies

Our audience speaks the language of SaaS metrics, navigates venture and PE-backed environments, and holds equity in the companies they're building.

CFOs VP Finance Controllers FP&A Leaders Aspiring CFOs

Ready to reach the people who allocate capital?

Partner with us to connect with the most valuable B2B audience in the world.